Cultural Perception

Brand Identity · Packaging · Art Direction    
Experimental / Independent Work · 2025-2026
Cultural Perception is a research-driven visual project exploring how stereotypes, cultural expectations, and social biases shape individual identity. Through experimental typography, data visualization, and editorial design, the project translates complex social experiences into a visual system.







Website Visual Design

Brand Identity · Art Direction

Translating MEIRYA's brand identity into a cohesive digital experience through typography, imagery, and visual storytelling.




Brand Editorial Design

A multi-page brand publication presenting MEIRYA's story, product collections, and visual identity through editorial layouts, photography, and typography.
Insert desktop screenshot
MOBILE EXPERIENCE Insert mobile screenshot
Zimo Zhong       Email, Instagram